Today it begins. Zillions of tweenies selling majblommor (mayflowers) – knocking on doors, camping outside grocery stores and waiting for you outside the mall. And inside. I’ve done it too.

The Mayflower Charity Foundation is Sweden’s largest child help organization, fighting child poverty see link here.

Every year in April children help selling little mayflowers to be worn on your outerwear collar. You can also buy car stickers and pins.