Fika is the Swedish soul.

Fika is coffee/tea/juice/whatever-except-alcohol.

Fika is our daily excuse to savor cinnamon rolls/pastry/cake/cookies.

Fika is a daily routine at our work places. Twice a day actually.

Fika is when Swedes are not taciturn.

Fika is #fika on twitter.

Fika is at home. At the office, at a café.

Fika is at the playground, in a park and in our gardens.

Fika is for business and pleasure.

Fika can be just a cuppa.

Fika is always right.